The gas company is tired of playing second fiddle (actually third fiddle) to the phone, cable, and electric companies providing people with broadband internet access. Afterall, they have lines into your home, too.
Engadget notes in this post that San Diego-based Nethercomm Corp. may soon be offering "broadband in gas" (BiG), a form of broadband that boasts a 10-gigabit bandwidth using "the private spectrum isolated within natural gas pipelines." The system "pumps data from existing local hubs, through gas lines and into homes, where it can be accessed using existing cable modems." I can see it now, surf the net and toast marshmallows over your modem. What a country.